One word: YouTube, with its endless, mind-numbingly homogenous Roblox videos. Roblox involves a lot of unpredictable slapstick, as game systems go wrong or players find ways to work around the rules. But that’s kind of the point for young players: the fact that nothing works properly makes it funnier. Because Roblox games are mostly made by kids, they don’t actually work very well. Adults will be baffled by the cheapo Lego art style and janky controls. Unlike Fortnite or Minecraft, Roblox is not a very good video game – but hey, children don’t always have great taste. Because you can technically create anything in Roblox, there are algorithms and moderators beating back the inevitable swearwords and swastikas, but they are not always successful. One of the most beloved Roblox games right now is a cops-and-robbers riff on Grand Theft Auto called Prison Break, where you either join a team of prisoners trying to escape jail and rob banks, or a team of police trying to arrest them. There is endless content, which helps explain why it is so enduringly popular. Naturally, this means Roblox is absolutely full of knock-off user-created riffs on popular games such as Pokémon, Five Nights at Freddy’s and Mario. It is an entirely online, social game: everything you play has been built by someone else.
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